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isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Credit card"
~subject:"Customer purchases"
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Search: subject_exact:"Bonusprogramm"
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Kundenbindungsprogramm
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Journal of financial services marketing : JFSM
Journal of the Academy of Marketing Science
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Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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2
Point redemption matters : a response to Murthi et al (2011)
Leavell, J. Paul
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
4
,
pp. 298-307
Persistent link: https://www.econbiz.de/10011594163
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