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isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing communications"
~subject:"Luxusgüter"
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Luxusgüter
Consumer behaviour
809
Konsumentenverhalten
809
Advertising effects
143
Werbewirkung
143
Brand management
136
Markenführung
136
Fashion
135
Mode
135
Brand image
134
Markenimage
134
Advertising
105
Werbung
103
Clothing
91
Bekleidung
90
Internet marketing
89
Online-Marketing
89
USA
82
United States
81
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76
Social web
76
Brand
68
Markenartikel
68
Bekleidungsindustrie
66
Clothing industry
66
Food
65
Lebensmittel
65
Beziehungsmarketing
50
Luxury goods
50
Relationship marketing
50
Marketing management
48
Marketingmanagement
48
Online retailing
42
Online-Handel
42
Textile distribution
42
Textilhandel
42
Viral marketing
42
Virales Marketing
42
Corporate Social Responsibility
38
Corporate social responsibility
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Phau, Ian
5
Jain, Sheetal
3
Hudders, Liselot
2
Jain, Varsha
2
Kim, Jieun
2
Lee, Yuri
2
Schultz, Don E.
2
Sung, Billy
2
Yu, Shubin
2
Alevizou, Panayiota J.
1
Alexander, Bethan
1
Amatulli, Cesare
1
Behrens, Stefan
1
Bhaduri, Gargi
1
Cao, Dongmei
1
Carduck, Juliane
1
Cauberghe, Verolien
1
Cheah, Isaac
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
Chuah, Joe
1
Contreras, Luis Ortega
1
Danbury, Annie
1
Doss, Farrell
1
Duverger, Philippe
1
Edwards, Steven M.
1
Emmanuel-Stephen, Christiana Mbang
1
Esmaeilpour, Fariba
1
Finne, Åke
1
Fitzsimmons, Jason R.
1
Gao, Ling
1
Garg, Ruchi
1
Gbadamosi, Ayantunji
1
Giovannini, Sarah
1
Guido, Gianluigi
1
Gummerus, Johanna
1
Hartmann, Laura
1
Hassan, Salah
1
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Journal of food products marketing
Journal of fashion marketing and management
Journal of marketing communications
Journal of business research : JBR
138
Journal of retailing and consumer services
78
The journal of brand management : an international journal
48
The journal of product & brand management
35
International journal of hospitality management
27
Psychology & marketing
25
Journal of international consumer marketing
22
Journal of global fashion marketing : JGfM
20
International marketing review
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
International journal of retail & distribution management
16
Asia Pacific journal of marketing and logistics
15
International journal of consumer studies
13
Journal of travel and tourism marketing
13
The Oxford handbook of luxury business
13
Marketing intelligence & planning
12
Luxury marketing : a challenge for theory and practice
11
Journal of revenue and pricing management
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
European journal of marketing
8
Journal of hospitality marketing & management
8
The Cornell hospitality quarterly
8
The journal of consumer marketing
8
Cogent business & management
7
International journal of contemporary hospitality management
7
Journal of consumer behaviour
7
Qualitative market research : an international journal
7
Young consumers : insight and ideas for responsible marketers
7
International journal of business and globalisation : IJBG
6
Journal of Islamic marketing : JIMA
6
Journal of business ethics : JBE
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing
6
Journal of marketing management : MM
6
Journal of retailing
6
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
6
Strategic change
6
Sustainable Luxury : An International Perspective
6
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ECONIS (ZBW)
50
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1
Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study
Rathi, Rubal
;
Jain, Sheetal
;
Garg, Ruchi
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 117-138
Persistent link: https://www.econbiz.de/10014495506
Saved in:
2
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
3
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
4
Investigating webrooming behavior : a case of Indian luxury consumers
Shankar, Amit
;
Jain, Sheetal
- In:
Journal of fashion marketing and management
27
(
2023
)
2
,
pp. 241-261
Persistent link: https://www.econbiz.de/10014288874
Saved in:
5
Futurizing luxury : an activity-centric model of phygital luxury experiences
Lawry, Charles Aaron
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 397-417
Persistent link: https://www.econbiz.de/10014288966
Saved in:
6
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
7
Hedonism and luxury fashion consumption among Black African women in the UK : an empirical study
Emmanuel-Stephen, Christiana Mbang
;
Gbadamosi, Ayantunji
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012797991
Saved in:
8
Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 365-382
Persistent link: https://www.econbiz.de/10013162360
Saved in:
9
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy
;
Nsouli, Nour Zakaria
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
Saved in:
10
Measurement invariance of the modified brand luxury index scale across gender, age and countries
Yu, Shubin
;
Hudders, Liselot
- In:
Journal of fashion marketing and management
26
(
2022
)
5
,
pp. 870-889
Persistent link: https://www.econbiz.de/10013555064
Saved in:
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