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isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand"
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Search: subject_exact:"Verbraucherforschung"
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Brand
Consumer behaviour
514
Konsumentenverhalten
514
Fashion
132
Mode
132
Clothing
89
Bekleidung
88
USA
74
United States
73
Bekleidungsindustrie
64
Clothing industry
64
Brand management
63
Markenführung
63
Food
62
Lebensmittel
62
Brand image
61
Markenimage
61
Luxury goods
45
Luxusgüter
45
Textile distribution
41
Textilhandel
41
Markenartikel
38
Frauen
33
Women
33
Food consumption
31
Lebensmittelkonsum
31
Online retailing
30
Online-Handel
30
Willingness to pay
30
Zahlungsbereitschaftsanalyse
30
Bio-Lebensmittel
29
Organic food
29
Social Web
29
Social web
29
Jugendliche
27
Youth
27
Beziehungsmarketing
26
Relationship marketing
26
Product labelling
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38
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Harradine, Rod
2
Kim, Jiyoung
2
Lee, Yuri
2
Ross, Jill
2
Siahtiri, Vida
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Arroyo-Cañada, Francisco-Javier
1
Bailey, DeeVon
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Fitzsimmons, Jason R.
1
Flynn, Leisa Reinecke
1
Fogel, Joshua A.
1
Geissinger, Andrea
1
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1
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1
Hsu, Li-Chun
1
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Jin, Byoungho
1
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1
Kay, Lisa M.
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Journal of food products marketing
Journal of fashion marketing and management
Journal of business research : JBR
225
The journal of brand management : an international journal
185
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
International journal of retail & distribution management
18
SpringerLink / Bücher
18
Young consumers : insight and ideas for responsible marketers
18
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ECONIS (ZBW)
38
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
4
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
5
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
6
Cost analysis of calcium in store brand versus national brand grocery products
Kay, Lisa M.
;
Wu, Qiang
;
Wall-Bassett, Elizabeth
;
Yen, …
- In:
Journal of food products marketing
24
(
2018
)
1
,
pp. 80-95
Persistent link: https://www.econbiz.de/10011880232
Saved in:
7
Everyday low pricing : a private brand growth strategy in traditional food retailers
Zwanka, Russell J.
- In:
Journal of food products marketing
24
(
2018
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011880365
Saved in:
8
Impact of food brand controversy on consumers' attitude toward brand and company
Banerjee, Saikat
- In:
Journal of food products marketing
24
(
2018
)
4
,
pp. 413-440
Persistent link: https://www.econbiz.de/10011880372
Saved in:
9
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
10
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
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