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isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Advertising concreteness"
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Journal of historical research in marketing
Journal of business research : JBR
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Comparative advertising : effects of concreteness and claim substantiation through reactance and activation on purchase intentions
Bambauer-Sachse, Silke
;
Heinzle, Priska
- In:
Journal of business research : JBR
84
(
2018
),
pp. 233-242
Persistent link: https://www.econbiz.de/10011802926
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