//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Psychology of advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Vergleichende Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Psychology of advertising
Comparative advertising
6
Vergleichende Werbung
6
Advertising effects
4
Werbewirkung
4
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Advertising
2
Werbung
2
1913-2010
1
Activation
1
Advertising concreteness
1
Advertising industry
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand attribute
1
Brand management
1
Broadening
1
Claim substantiation
1
Co-word analysis
1
Familiar brand
1
Forschung
1
Google Scholar
1
Markenführung
1
Market share
1
Marketing management
1
Marketingmanagement
1
Marktanteil
1
Positioning
1
Purchase intention
1
Reactance
1
Research
1
Scientific method
1
Scopus
1
Selbstverpflichtung
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Biswas, Abhijit
1
Dutta, Sujay
1
Yagci, Mehmet I.
1
Published in...
All
Journal of historical research in marketing
Journal of business research : JBR
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International journal of advertising : the review of marketing communications
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->