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isPartOf:"Journal of international consumer marketing"
~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International business review : the official journal of the European International Business Academy"
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International marketing
91
Internationales Marketing
91
Consumer behaviour
28
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Cultural identity
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Kulturelle Identität
17
Multinationales Unternehmen
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Transnational corporation
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Manrai, Ajay K.
3
Alarcón-del-Amo, María-del-Carmen
2
Cavusgil, Erin
2
Fregidou-Malama, Maria
2
Gabrielsson, Peter
2
Huff, Lenard C.
2
Hyder, Akmal S.
2
Javalgi, Rajshekhar G.
2
Manrai, Lalita A.
2
Mayrhofer, Ulrike
2
Schmid, Stefan
2
Silkoset, Ragnhild
2
Solberg, Carl Arthur
2
Tsai, Wanhsiu Sunny
2
Aarts, Pieter
1
Abosag, Ibrahim
1
Agnihotri, Arpita
1
Allred, Anthony T.
1
Alteren, Gro
1
Amine, Lyn Suzanne
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Asmat Nizam
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Attia, Samaa
1
Bacchiocchi, Emanuele
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Bowen, C. Luke
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1
Buccieri, Dominic
1
Bzusnaina, Izzudin
1
Bıçakcıoğlu-Peynirci, Nilay
1
Cadogan, John W.
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Journal of international consumer marketing
Handbook of research on international advertising
International business review : the official journal of the European International Business Academy
International marketing review
140
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
104
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
43
Europäische Hochschulschriften / 5
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Advances in international marketing
39
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Internationalisierung von Vertrieb und Handel
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Springer eBook Collection
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of marketing
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
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ECONIS (ZBW)
91
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1
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
2
Speed of internationalization of new ventures and survival in export markets
Gripsrud, Geir
;
Hunneman, Auke
;
Solberg, Carl Arthur
- In:
International business review : the official journal of …
32
(
2023
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014373652
Saved in:
3
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
4
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.
;
Mudambi, Susan M.
;
Schuff, David
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
Saved in:
5
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
6
Entrepreneurial orientation, export channel selection, and export performance of SMEs
Kalinic, Igor
;
Brouthers, Keith D.
- In:
International business review : the official journal of …
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206731
Saved in:
7
Small exporting firms' choice of exchange mode in international marketing channels for perishable products : a contingency approach
Nyu, Valeria
;
Nilssen, Frode
;
Kandemir, Destan
- In:
International business review : the official journal of …
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206733
Saved in:
8
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel
;
Nordman, Emilia Rovira
;
Vu, Uyen
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
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9
Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant
;
Shukla, Paurav
;
Schlegelmilch, Bodo B.
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
Saved in:
10
Cultural perspectives of millennials' decision-making styles in online group buying
Klein, Andreas
;
Sharma, Varinder M.
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10013361563
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