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isPartOf:"Journal of international consumer marketing"
~subject:"Konsumgütermarketing"
~subject:"Transnational corporation"
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Konsumgütermarketing
Transnational corporation
International marketing
33
Internationales Marketing
33
Consumer behaviour
23
Konsumentenverhalten
23
Brand image
11
Brand management
11
Markenführung
11
Markenimage
11
Cultural identity
8
Designation of origin
8
Herkunftsbezeichnung
8
Kulturelle Identität
8
Globalisierung
7
Globalization
7
Multinationales Unternehmen
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National culture
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Nationalkultur
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Welt
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World
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Brand
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China
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International marketing research
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Internationale Marktforschung
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Internet marketing
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Markenartikel
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Measurement
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Messung
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Online retailing
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Online-Handel
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Online-Marketing
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USA
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Advertising
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Comparison
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Consumer goods marketing
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India
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Huff, Lenard C.
2
Barbro, Patrick A.
1
Hadjikhani, Amjad
1
Huang, Shuting
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Mudambi, Susan M.
1
Ogasavara, Mario Henrique
1
Pérez-Ríos, Natascha G.
1
Rabêlo Neto, Alexandre
1
Safari, Aswo
1
Schuff, David
1
Snell, Katy
1
Sousa-Filho, José Milton de
1
Thilenius, Peter
1
Tsai, Wanhsiu Sunny
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Wang, Rang
1
Yang, Qinghua
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Journal of international consumer marketing
International marketing review
26
Journal of international marketing
18
International business review : the official journal of the European International Business Academy
12
Europäische Hochschulschriften / 5
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global marketing
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Journal of the Academy of Marketing Science
6
Management international review : mir ; journal of international business
6
International journal of emerging markets
5
Journal of world business : JWB
5
Harvard business review : HBR
4
International journal of export marketing
4
Journal of business ethics : JOBE
4
Journal of international entrepreneurship
4
Journal of international management
4
SpringerLink / Bücher
4
Anxieties and management responses in international business
3
Effects of globalization on the firm
3
Gabler Edition Wissenschaft
3
International journal of business and globalisation : IJBG
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing ; Vol. V
3
Journal of business research : JBR
3
Journal of euromarketing
3
Journal of teaching in international business
3
Report / Marketing Science Institute
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
The journal of business & industrial marketing
3
Working paper series
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
Administrative Sciences : open access journal
2
Anpassungsstrategien kleiner und mittlerer Unternehmen an die Globalisierung der Märkte
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Asia Pacific journal of marketing and logistics
2
Berichte aus der Betriebswirtschaft
2
Critical perspectives on international business
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DUV / Wirtschaftswissenschaft
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Empirische Personal- und Organisationsforschung
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ECONIS (ZBW)
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1
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.
;
Mudambi, Susan M.
;
Schuff, David
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
Saved in:
2
Multinational luxury brands' communication strategies on international and local social media : comparing Twitter and Weibo
Wang, Rang
;
Huang, Shuting
;
Pérez-Ríos, Natascha G.
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10012259393
Saved in:
3
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
Saved in:
4
Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua
;
Snell, Katy
;
Tsai, Wanhsiu Sunny
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
Saved in:
5
The impact of psychic distance on consumers' behavior in international online purchasing
Safari, Aswo
;
Thilenius, Peter
;
Hadjikhani, Amjad
- In:
Journal of international consumer marketing
25
(
2013
)
4
,
pp. 234-249
Persistent link: https://www.econbiz.de/10010125894
Saved in:
6
Cross-cultural issues in international consumer marketing : introduction to the special section
Huff, Lenard C.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 183-186
Persistent link: https://www.econbiz.de/10003986199
Saved in:
7
Special section: Cross-cultural research
Huff, Lenard C.
(
contributor
)
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 183-222
Persistent link: https://www.econbiz.de/10003986207
Saved in:
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