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isPartOf:"Journal of international marketing"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~person:"Guo, Xiaoling"
~person:"Lehmann, Donald R."
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Guo, Xiaoling
Lehmann, Donald R.
Diamantopoulos, Adamantios
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Westjohn, Stanford A.
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Journal of international marketing
International business review : the official journal of the European International Business Academy
Brand management ; Vol. 2
1
Journal of business research : JBR
1
Marketing Science
1
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ECONIS (ZBW)
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Special issue on data and methodological issues for new insights in global marketing : a commentary
Gielens, Katrijn
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012608044
Saved in:
2
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
3
Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009731379
Saved in:
4
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
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