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isPartOf:"Journal of international marketing"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~person:"Sun, Jin"
~subject:"Cultural identity"
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Journal of international marketing
International business review : the official journal of the European International Business Academy
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The complexities of perceived risk in cross-cultural services marketing
Keh, Hean Tat
;
Sun, Jin
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 120-146
Persistent link: https://www.econbiz.de/10003771409
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