Singh, Nitish; Zhao, Hongxin; Hu, Xiaorui - In: Journal of Global Information Management (JGIM) 11 (2003) 3, pp. 63-80
In the academic literature and the business press, there seems to be a lack of guidance and lack of cross-cultural models to support companies localization strategies on the Web. To address this deficit in literature and to provide marketers and Web designers with insights into website...