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isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"Arbeitspapiere des Fachgebietes BWL, Marketing"
~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
~person:"Büchner, Andrea"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Arbeitspapiere des Fachgebietes BWL, Marketing
Brand research : [an outcome of the second International Conference on Brand Management]
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High-Tech Marketing für den Standort Thüringen : Projektergebnisse
Büchner, Andrea
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1997
Persistent link: https://www.econbiz.de/10000980738
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