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isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Routledge advances in management and business studies"
~subject:"Brand management"
~subject:"Markenführung"
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Brand management
Markenführung
Place marketing
5
Standortmarketing
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Brand image
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Hong Kong
2
Hongkong
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China
1
City marketing
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city brands
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Lam, Phoenix
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Brown, Stephen
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Routledge advances in management and business studies
Journal of business research : JBR
11
Branded spaces : experience enactments and entanglements
10
Journal of marketing management : MM
8
The journal of product & brand management
8
Tourism management : research, policies, practice
6
Marketing theory
5
The marketing review
5
International review on public and non-profit marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The journal of brand management : an international journal
4
International journal of leisure and tourism marketing : IJLTM
3
Qualitative market research : an international journal
3
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
3
Advances in hospitality, tourism, and the services industry (AHTSI) book series
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brands and branding
2
International journal of Indian culture and business management : IJICBM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Public management review
2
SpringerLink / Bücher
2
Total quality management & business excellence
2
Amfiteatru economic : an economic and business research periodical
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
1
Branded lives : the production and consumption of meaning at work
1
Business & society
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business/Economics
1
CERAMAC
1
Central European Management Journal
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Discussion paper series
1
Ebook inside
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Online place branding : the case of Hong Kong
Lam, Phoenix
-
2021
Persistent link: https://www.econbiz.de/10012298862
Saved in:
2
Online place branding : the case of Hong Kong
Lam, Phoenix
-
2020
-
1 Edition.
Persistent link: https://www.econbiz.de/10013183033
Saved in:
3
Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen
;
Campelo, Adriana
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
Saved in:
4
Nation branding : a critical appraisal of incredible India
Kerrigan, Finola
;
Shivanandan, Jyotsna
;
Hede, Anne-Marie
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 319-327
Persistent link: https://www.econbiz.de/10009621038
Saved in:
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