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isPartOf:"Journal of marketing"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~subject:"Cultural identity"
~subject:"Film industry"
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Journal of marketing
AMS review : official publication of the Academy of Marketing Science
International marketing review
18
Journal of business research : JBR
15
Journal of global marketing
14
Journal of international marketing
10
Handbook of research on international advertising
8
Journal of international consumer marketing
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SpringerLink / Bücher
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Cross-cultural and critical perspectives on brands
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International journal of advertising : the quarterly review of marketing communications
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International journal of export marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Marketing management : a cultural perspective
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Qualitative market research : an international journal
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Asia Pacific journal of marketing and logistics
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Beyond Hofstede : culture frameworks for global marketing and management
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European journal of international management : EJIM
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European journal of marketing : EJM
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Handbook of brand relationships
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Handbook on cross-cultural marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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International journal of management and economics
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Journal of Islamic marketing : JIMA
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Journal of marketing communications
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Journal of marketing research : JMR
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Planung & Analyse / Special English edition Market research : Zeitschrift für Marktforschung und Marketing
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The journal of services marketing
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Analyzing the cultural diversity of consumers in the global marketplace
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Anxieties and management responses in international business
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Applied marketing science / Angewandte Marketingforschung
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Arts marketing : an international journal ; AM
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Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
2
Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
Saved in:
3
Reinterpreting cultural priming effects in cross-cultural consumer research
Merunka, Dwight R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
4
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010233412
Saved in:
4
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
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