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isPartOf:"Journal of marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
~subject:"Decision"
~subject:"marketing mix"
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Marketingmanagement
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Journal of marketing
Europäische Hochschulschriften / 5
International journal of business and globalisation : IJBG
4
ERIM report series research in management
3
European research studies
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Research paper / Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
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Amfiteatru economic : an economic and business research periodical
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Asian journal of management cases
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EFI research paper / Ekonomiska Forskningsinstitutet, Handelshögskolan i Stockholm
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Global business review
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IEEE transactions on engineering management : EM
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International journal of economic research
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International journal of public sector performance management : IJPSPM
2
International journal of sport management and marketing : IJSMM
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International marketing review
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Journal of marketing research : JMR
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Journal of strategic marketing
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Journal of travel and tourism marketing
2
Macquarie economics research papers
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing i menedžment innovacij : m&mi
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Tạp chí khoa học
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : the 9th edition
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Berner betriebswirtschaftliche Schriften
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California management review
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Comparative advantage in the knowledge economy : a national and organizational resource
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Cracking the code : leveraging consumer psychology to drive profitability
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DUV : Wirtschaftswissenschaft
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Decision : official journal of Indian Institute of Management Calcutta
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Decision sciences : DS
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ECONIS (ZBW)
10
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
3
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
4
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
5
Marketing doctrine : a principles-based approach to guiding marketing decision making in firms
Challagalla, Goutam
;
Murtha, Brian R.
;
Jaworski, Bernard J.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
Saved in:
6
What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?
Mintz, Ofer
;
Currim, Imran S.
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 17-40
Persistent link: https://www.econbiz.de/10009717177
Saved in:
7
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
8
Die Lizenzierung von Marken : eine entscheidungs- und transaktionskostentheoretische Analyse
Braitmayer, Oliver
-
1998
Persistent link: https://www.econbiz.de/10000655967
Saved in:
9
Die Lizenzierung von Marken : eine entscheidungs- und transaktionskostentheoretische Analyse
Braitmayer, Oliver
-
1998
Persistent link: https://www.econbiz.de/10000984467
Saved in:
10
An adaptive utility approach for improved use of marketing models
Fraser, Cynthia
- In:
Journal of marketing
52
(
1988
)
4
,
pp. 96-103
Persistent link: https://www.econbiz.de/10001056291
Saved in:
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