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isPartOf:"Journal of marketing"
~isPartOf:"European research studies"
~subject:"Communication"
~subject:"marketing strategy"
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Communication
marketing strategy
Marketing management
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Marketingmanagement
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Journal of marketing
European research studies
Journal of strategic marketing
11
Journal of marketing communications
10
Journal of marketing management : MM
10
Springer Reference Wirtschaft
9
SpringerLink / Bücher
9
European journal of marketing : EJM
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Corporate communications : an international journal
7
Journal of business research : JBR
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Business horizons
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International review on public and non-profit marketing
4
Journal of advertising research
4
Journal of communication management : an international journal
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing communication : new approaches, technologies, and styles
4
Springer eBook Collection
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Central European business review : CEBR
3
Economics, management and financial markets
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Gabler Edition Wissenschaft
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International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of marketing for higher education
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Springer eBook Collection / Springer Reference DE
3
Strategic corporate communication in the digital age
3
The marketing review
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Basler Schriften zum Marketing
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ECONIS (ZBW)
12
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1
Applied communication methods of relationship marketing for adapting the business to the crisis environment
Baba, Cristina-Andrada
;
Năstase, Raluca
- In:
European research studies
23
(
2020
)
4
,
pp. 1246-1258
Persistent link: https://www.econbiz.de/10012511320
Saved in:
2
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
Risk audit of marketing communication
Kupec, Václav
- In:
European research studies
21
(
2018
)
1
,
pp. 125-132
Persistent link: https://www.econbiz.de/10012219871
Saved in:
4
Marketing and managerial competitiveness in modern organizations
V. A., Bespalko
;
I. G., Peshkova
;
V. U., Shalimova
;
D. …
- In:
European research studies
21
(
2018
)
2
,
pp. 962-969
Persistent link: https://www.econbiz.de/10012222069
Saved in:
5
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
6
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
7
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
8
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
9
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
10
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
1
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