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isPartOf:"Journal of marketing"
~isPartOf:"European research studies"
~subject:"Unternehmenserfolg"
~subject:"marketing strategy"
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Unternehmenserfolg
marketing strategy
Marketing management
124
Marketingmanagement
124
Consumer behaviour
31
Konsumentenverhalten
31
Marketing
25
USA
22
United States
22
Beziehungsmarketing
14
Relationship marketing
14
Brand image
13
Brand management
13
Markenführung
13
Markenimage
13
Internet marketing
12
Online-Marketing
12
Advertising
7
Firm performance
7
Werbung
7
marketing mix
7
Advertising effects
6
Brand
6
Social Web
6
Social web
6
Werbewirkung
6
Marketing theory
5
Marketingtheorie
5
Theorie
5
Theory
5
Communication
4
Decision
4
E-commerce
4
Electronic Commerce
4
Entscheidung
4
Innovation
4
Lieferantenmanagement
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Markenartikel
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4
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14
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Kumar, V.
2
Aspara, Jaakko
1
Chen, Sylia
1
D. V., Filin
1
Day, George S.
1
Eckhardt, Giana M.
1
Feng, Hui
1
Gu, Flora Fang
1
Heitmann, Mark
1
Hoffmann, Arvid O. I.
1
Houston, Mark B.
1
Hulland, John
1
I. G., Peshkova
1
Jiang, Baojun
1
Jones, Eli
1
Kurt, Didem
1
Lamberton, Cait
1
Lehmann, Donald R.
1
Lemon, Katherine N.
1
Leone, Robert P.
1
Leung, Fine F.
1
Li, Yiwei
1
Lukiyanto, Kukuh
1
Mishra, Saurabh
1
Modi, Sachin B.
1
Moorman, Christine
1
Morgan, Neil A.
1
Neslin, Scott A.
1
Palmatier, Robert W.
1
Pamoengkas, Indarto
1
Pennings, Joost M. E.
1
Qu, Yingge
1
Rego, Lopo L.
1
Rindfleisch, Aric
1
Shah, Denish
1
Stahl, Florian
1
V. A., Bespalko
1
V. U., Shalimova
1
Venkatesan, Rajkumar
1
Verhoef, Peter C.
1
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Journal of marketing
European research studies
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of strategic marketing
39
The journal of business & industrial marketing
19
Cogent business & management
16
International marketing review
15
Journal of marketing management : MM
15
Journal of the Academy of Marketing Science
13
International business review : the official journal of the European International Business Academy
12
International entrepreneurship and management journal
11
European journal of marketing : EJM
10
Journal of global marketing
9
Marketing intelligence & planning
9
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of international marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
International journal of trade and global markets
6
Journal of business ethics : JOBE
6
Journal of research in marketing and entrepreneurship
6
Journal of retailing and consumer services
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of innovation management
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Management decision : MD
5
Management research review
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The marketing review
5
Asia Pacific journal of marketing and logistics
4
Baltic journal of management
4
Health marketing quarterly
4
International journal of business competition and growth : IJBCG
4
International journal of business information systems : IJBIS
4
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ECONIS (ZBW)
14
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date (oldest first)
1
Market orientation and value creation in improving business performance of the fertilizer industry in Indonesia
Pamoengkas, Indarto
- In:
European research studies
23
(
2020
)
1
,
pp. 143-152
Persistent link: https://www.econbiz.de/10012286741
Saved in:
2
Technology adoption as an innovation in entrepreneurial marketing dimension allowing to improve micro and small businesses' performance
Lukiyanto, Kukuh
;
Wijayaningtyas, Maranatha
- In:
European research studies
23
(
2020
)
1
,
pp. 552-564
Persistent link: https://www.econbiz.de/10012286779
Saved in:
3
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
4
Marketing and managerial competitiveness in modern organizations
V. A., Bespalko
;
I. G., Peshkova
;
V. U., Shalimova
;
D. …
- In:
European research studies
21
(
2018
)
2
,
pp. 962-969
Persistent link: https://www.econbiz.de/10012222069
Saved in:
5
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
6
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
7
Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
Saved in:
8
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
9
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
10
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
1
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