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isPartOf:"Journal of marketing"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject_exact:"Internationale Werbung"
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Markenimage
Marketingmanagement
International marketing
27
Internationales Marketing
27
Theorie
8
Theory
8
Marketing management
6
Distribution channel
5
Multinationales Unternehmen
5
Transnational corporation
5
Vertriebsweg
5
Brand image
4
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3
Consumer behaviour
3
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3
Deutschland
3
Germany
3
Konsumentenverhalten
3
Lieferantenmanagement
3
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3
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2
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2
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Carvalho, Sergio W.
1
Dees, Heiko
1
Gao, Weihe
1
Gaubinger, Kurt
1
Jain, Subhash C.
1
Ji, Li
1
Jong, Martijn G. de
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Keh, Hean Tat
1
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1
Liu, Yong
1
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1
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1
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1
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1
Sheth, Jagdish N.
1
Steenkamp, Jan-Benedict E. M.
1
Suckrow, Carsten
1
Sun, Qi
1
Torelli, Carlos J.
1
Völckner, Franziska
1
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Journal of marketing
Gabler Edition Wissenschaft
International marketing review
45
Journal of international marketing
36
Journal of business research : JBR
34
Journal of global marketing
19
The journal of brand management : an international journal
16
International business review : the official journal of the European International Business Academy
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of international consumer marketing
11
Europäische Hochschulschriften / 5
10
Journal of strategic marketing
10
The journal of product & brand management
10
European journal of marketing : EJM
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Asia Pacific journal of marketing and logistics
7
Journal of euromarketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of international trade & commerce
6
Journal of marketing management : MM
6
Marketing intelligence & planning
6
SpringerLink / Bücher
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The journal of business & industrial marketing
6
Advances in international marketing
5
International marketing in the fast changing world
5
Journal of retailing and consumer services
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
Innovatives Markenmanagement
4
International journal of trade and global markets
4
International marketing ; Vol. 1
4
Journal of the Academy of Marketing Science
4
Proceedings series / American Marketing Association
4
Springer eBook Collection
4
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
2
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
3
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
4
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
5
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
6
Die Standardisierung des Marketing im internationalen E-Commerce : Einflussfaktoren und Erfolgswirkung
Dees, Heiko
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002626914
Saved in:
7
Strategisches Marketing-Controlling für KMU : Basis für den Erfolg im EU-Binnenmarkt
Gaubinger, Kurt
-
2000
-
1. Aufl
Persistent link: https://www.econbiz.de/10001525033
Saved in:
8
Internationales vertikales Marketing : eine explorative Erfassung und Evaluation des strategischen Verhaltens der Markenartikelindustrie gegenüber internationalen Handelskunden
Otzen-Wehmeyer, Eva
-
1996
Persistent link: https://www.econbiz.de/10000930313
Saved in:
9
Internationale Geschäftsfeld-Positionierung in Investitionsgütermärkten
Suckrow, Carsten
-
1996
Persistent link: https://www.econbiz.de/10000590466
Saved in:
10
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
- In:
Journal of marketing
53
(
1989
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10001059731
Saved in:
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