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isPartOf:"Journal of marketing"
~isPartOf:"Handbook of research in international marketing"
~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Fallstudie"
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Journal of marketing
Handbook of research in international marketing
The journal of brand management : an international journal
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Branding capability of technology born globals
Altshuler, Liliya
;
Tarnovskaya, Veronika V.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
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