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isPartOf:"Journal of marketing"
~isPartOf:"Handbook of research in international marketing"
~person:"Berger, Estelle"
~person:"Craig, C. S."
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Berger, Estelle
Craig, C. S.
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Journal of marketing
Handbook of research in international marketing
International marketing ; Vol. 1
2
International marketing review
2
Journal of business research : JBR
2
Best practices in international marketing
1
Handbook of research on international advertising
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
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Japan and the world economy : international journal of theory and policy
1
Journal of international marketing
1
The Sage handbook of advertising
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The past, present and future of international business & management
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The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
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New product development for the base of the pyramid : a theory- and case-based framework
Nakata, Cheryl C.
;
Berger, Estelle
- In:
Handbook of research in international marketing
,
(pp. 349-375)
.
2011
Persistent link: https://www.econbiz.de/10009387357
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