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isPartOf:"Journal of marketing"
~isPartOf:"International journal of business and economics"
~isPartOf:"International journal of economic research"
~subject:"marketing mix"
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marketing mix
Marketing management
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Marketingmanagement
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Consumer behaviour
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marketing strategy
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Boyd, Naja Williams
1
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Catherine, S.
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Chowdhury, Tamgid Ahmed
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Kannan, P. K.
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Lamey, Lien
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Lehmann, Donald R.
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Journal of marketing
International journal of business and economics
International journal of economic research
International journal of business and globalisation : IJBG
4
European research studies
3
Amfiteatru economic : an economic and business research periodical
2
Asian journal of management cases
2
Global business review
2
International journal of public sector performance management : IJPSPM
2
Marketing i menedžment innovacij : m&mi
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : the 9th edition
1
Applied economics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
California management review
1
Comparative advantage in the knowledge economy : a national and organizational resource
1
ERIM report series research in management
1
Economic development : journal of the Institute of Economics, Skopje
1
Emerging markets journal : Emaj
1
European journal of international management : EJIM
1
Facta Universitatis / Series economics and organization / University of Niš
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Health marketing quarterly
1
ISRA international journal of islamic finance
1
International journal of Indian culture and business management : IJICBM
1
International journal of business & management : IJoBM
1
International journal of business competition and growth : IJBCG
1
International journal of business excellence : IJBEX
1
International journal of business policy and economics
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of green economics
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International journal of islamic marketing and branding
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International journal of management practice : IJMP
1
International journal of process management and benchmarking : IJPMB
1
International journal of social entrepreneurship and innovation : IJSEI
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International journal of sport management and marketing : IJSMM
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Investment management and financial innovations
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Journal of Asia Pacific business
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Journal of advanced research in law and economics : JARLE
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ECONIS (ZBW)
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
3
Factors affecting political marketing in rural and urban Bangladesh : a multi-dimensional approach
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
- In:
International journal of business and economics
18
(
2019
)
1
,
pp. 97-119
Persistent link: https://www.econbiz.de/10012231695
Saved in:
4
Revisiting the service marketing mix : the case of the Small Hotel in Samui, Thailand
Srisawat, Pimprae
- In:
International journal of economic research
15
(
2018
)
1
,
pp. 199-206
Persistent link: https://www.econbiz.de/10011992568
Saved in:
5
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
6
Shopping behaviour and consumer choice in branded vegetarian food restaurants
Catherine, S.
;
Magesh, R.
- In:
International journal of economic research
12
(
2015
)
2
,
pp. 431-437
Persistent link: https://www.econbiz.de/10011419848
Saved in:
7
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
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