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isPartOf:"Journal of marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Markenimage
Marketingmanagement
International marketing
35
Internationales Marketing
35
Brand management
9
Markenführung
9
Brand image
7
Consumer behaviour
7
Konsumentenverhalten
7
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Dekimpe, Marnik G.
2
Melnyk, Valentyna
2
Carvalho, Sergio W.
1
Craig, C. S.
1
Davvetas, Vasileios
1
Diamantopoulos, Adamantios
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Douglas, Susan P.
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Everdingen, Yvonne Maria van
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Gao, Weihe
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Gielens, Katrijn
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Klein, Kristina
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1
Kumar, Virender
1
Lans, Ralf van der
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Liu, Yong
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Maehle, Natalia
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Mukherjee, Anirban
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Ozsomer, Aysegul
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Tuli, Kapil
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Uppal, Abhinav
1
Völckner, Franziska
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Journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International marketing review
45
Journal of international marketing
36
Journal of business research : JBR
34
Journal of global marketing
19
The journal of brand management : an international journal
16
International business review : the official journal of the European International Business Academy
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of international consumer marketing
11
Europäische Hochschulschriften / 5
10
Journal of strategic marketing
10
The journal of product & brand management
10
European journal of marketing : EJM
8
Asia Pacific journal of marketing and logistics
7
Journal of euromarketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of international trade & commerce
6
Journal of marketing management : MM
6
Marketing intelligence & planning
6
SpringerLink / Bücher
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The journal of business & industrial marketing
6
Advances in international marketing
5
International marketing in the fast changing world
5
Journal of retailing and consumer services
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
Gabler Edition Wissenschaft
4
Innovatives Markenmanagement
4
International journal of trade and global markets
4
International marketing ; Vol. 1
4
Journal of the Academy of Marketing Science
4
Proceedings series / American Marketing Association
4
Springer eBook Collection
4
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
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ECONIS (ZBW)
14
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1
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
2
A global perspective on the marketing mix across time and space
Wichmann, Julian R. K.
;
Uppal, Abhinav
;
Sharma, Amalesh
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
Saved in:
3
Introduction: global marketing strategy
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
Saved in:
4
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
5
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
6
What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions
Lans, Ralf van der
;
Everdingen, Yvonne Maria van
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 924-943
Persistent link: https://www.econbiz.de/10011634106
Saved in:
7
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
8
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
9
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
10
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
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