//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing"
~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~subject:"China"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationale Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
China
International marketing
56
Internationales Marketing
56
Consumer behaviour
14
Konsumentenverhalten
14
USA
10
United States
10
Distribution channel
8
Multinationales Unternehmen
8
Transnational corporation
8
Vertriebsweg
8
Brand image
7
Brand management
7
Designation of origin
7
Herkunftsbezeichnung
7
Markenführung
7
Markenimage
7
Emerging economies
5
Marketing management
5
Marketingmanagement
5
Schwellenländer
5
Lieferantenmanagement
4
Supplier relationship management
4
Theorie
4
Theory
4
Welt
4
World
4
Advertising
3
Brand
3
Export
3
Firm performance
3
Globalisierung
3
Globalization
3
International market entry
3
Internationaler Markteintritt
3
Japan
3
Markenartikel
3
National culture
3
Nationalkultur
3
Strategic alliance
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Chow, Cheris W. C.
1
Dou, Wenyu
1
Gao, Weihe
1
Ji, Li
1
Li, Hairong
1
Liu, Yong
1
Luk, Chung-leung
1
Su, Chenting
1
Sun, Qi
1
Wan, Wendy W. N.
1
Zhou, Nan
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Journal of global marketing
12
Journal of business research : JBR
9
Journal of international marketing
9
Asia Pacific journal of marketing and logistics
6
SpringerLink / Bücher
6
International business review : the official journal of the European International Business Academy
5
International marketing review
4
Journal of business ethics : JOBE
4
Cross cultural management : an international journal
3
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
International journal of Chinese culture and management : IJCCM
3
Journal of international consumer marketing
3
Management international review : mir ; journal of international business
3
SAGE library in marketing
3
The globalisation of Chinese business : implications for multinational investors
3
The journal of consumer marketing
3
A Wall Street journal book
2
Brand management in emerging markets : theories and practice
2
Business horizons
2
Contributions to Economics
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Han gug gae bal yeon gu
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Harvard business review : HBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
2
Journal of China marketing
2
Journal of euromarketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Review of world economics
2
Springer Gabler Research
2
The journal of brand management : an international journal
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
2
Consumer responses to sexual advertising : the intersection of modernization, evolution, and international marketing
Wan, Wendy W. N.
;
Luk, Chung-leung
;
Chow, Cheris W. C.
- In:
Journal of international business studies : JIBS ; an …
45
(
2014
)
6
,
pp. 751-782
Persistent link: https://www.econbiz.de/10010396525
Saved in:
3
Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
;
Su, Chenting
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
7
,
pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->