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isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Roehm, Michelle L."
~subject:"Experiment"
~subject:"Rebate"
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Marketing letters : a journal of research in marketing
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The relationship between FSI advertising style and coupon redemption
Roehm, Harper A.
;
Roehm, Michelle L.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 237-247
Persistent link: https://www.econbiz.de/10003549594
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