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isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Experiment"
~subject:"Rebate"
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Search: subject_exact:"Loyalty program"
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Rebate
Kundenbindungsprogramm
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Loyalty program
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Journal of marketing
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
7
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4
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3
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
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Discussion paper / Centre for Economic Policy Research
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European journal of operational research : EJOR
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ECONIS (ZBW)
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1
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Price discrimination through multi-level loyalty programs
Sayman, Serdar
;
Usman, Murat
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
Saved in:
3
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
4
The relationship between FSI advertising style and coupon redemption
Roehm, Harper A.
;
Roehm, Michelle L.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 237-247
Persistent link: https://www.econbiz.de/10003549594
Saved in:
5
Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
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