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isPartOf:"Journal of marketing"
~person:"Hoffmann, Arvid O. I."
~person:"Verhoef, Peter C."
~subject:"marketing strategy"
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marketing strategy
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Hoffmann, Arvid O. I.
Verhoef, Peter C.
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Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
2
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
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