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isPartOf:"Journal of marketing"
~person:"Melnyk, Valentyna"
~subject:"Distribution channel"
~subject:"Markenimage"
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Journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
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