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isPartOf:"Journal of marketing"
~subject:"Decision"
~subject:"Firm performance"
~subject:"marketing mix"
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Decision
Firm performance
marketing mix
Marketing management
97
Marketingmanagement
97
Consumer behaviour
25
Konsumentenverhalten
25
USA
21
United States
21
Marketing
18
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Brand management
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Markenführung
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9
marketing strategy
7
Advertising
5
Advertising effects
5
Internet marketing
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Marketing theory
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Marketingtheorie
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Online-Marketing
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Kumar, V.
2
Boyd, Naja Williams
1
Bradford, Tonya Williams
1
Challagalla, Goutam
1
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1
Day, George S.
1
Feng, Hui
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Fraser, Cynthia
1
Heitmann, Mark
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Kannan, P. K.
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Kurt, Didem
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Leone, Robert P.
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Maesen, Stijn
1
Mintz, Ofer
1
Mishra, Saurabh
1
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1
Moorman, Christine
1
Morgan, Neil A.
1
Murtha, Brian R.
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Neslin, Scott A.
1
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Rego, Lopo L.
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Stahl, Florian
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Journal of marketing
Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of strategic marketing
31
The journal of business & industrial marketing
19
International marketing review
17
Cogent business & management
16
International business review : the official journal of the European International Business Academy
12
Journal of the Academy of Marketing Science
12
European journal of marketing : EJM
11
International entrepreneurship and management journal
11
Marketing intelligence & planning
10
International journal of business and globalisation : IJBG
9
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global marketing
8
Journal of international marketing
8
Journal of marketing management : MM
8
Journal of retailing and consumer services
7
Australasian marketing journal
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of research in marketing and entrepreneurship
6
AMS review : official publication of the Academy of Marketing Science
5
European research studies
5
International journal of business competition and growth : IJBCG
5
International journal of innovation management
5
International journal of trade and global markets
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of marketing communications
5
Journal of small business strategy
5
Management decision : MD
5
Management research review
5
The marketing review
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
Baltic journal of management
4
ERIM report series research in management
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ECONIS (ZBW)
13
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
3
Corporate social responsibility and shareholder wealth : the role of marketing capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
Saved in:
4
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
5
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
6
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
7
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
8
Marketing doctrine : a principles-based approach to guiding marketing decision making in firms
Challagalla, Goutam
;
Murtha, Brian R.
;
Jaworski, Bernard J.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
Saved in:
9
Aggressive marketing strategy following equity offerings and firm value : the role of relative strategic flexibility
Kurt, Didem
;
Hulland, John
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 57-74
Persistent link: https://www.econbiz.de/10009793060
Saved in:
10
What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?
Mintz, Ofer
;
Currim, Imran S.
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 17-40
Persistent link: https://www.econbiz.de/10009717177
Saved in:
1
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