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isPartOf:"Journal of marketing"
~subject:"marketing mix"
~subject:"marketing strategy"
~type_genre:"Article in journal"
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marketing mix
marketing strategy
Marketing management
96
Marketingmanagement
96
Consumer behaviour
25
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25
USA
20
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20
Marketing
18
Beziehungsmarketing
10
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Aspara, Jaakko
1
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1
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Gu, Flora Fang
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Heitmann, Mark
1
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Qu, Yingge
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Stahl, Florian
1
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Wedel, Michel
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Journal of marketing
Journal of strategic marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of marketing management : MM
8
European research studies
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Amfiteatru economic : an economic and business research periodical
3
Global business review
3
International journal of business and globalisation : IJBG
3
Journal of global marketing
3
Journal of marketing for higher education
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Asian journal of management cases
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
California management review
2
Cogent business & management
2
Expert journal of marketing
2
Health marketing quarterly
2
International journal of economic research
2
International journal of islamic marketing and branding
2
International journal of markets and business systems
2
International journal of public sector performance management : IJPSPM
2
International journal of technology marketing : IJTMkt
2
Investment management and financial innovations
2
Journal of food products marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international food & agribusiness marketing
2
Journal of international food & agribusiness marketing : JIFAM
2
Journal of international marketing
2
Journal of macromarketing
2
Journal of marketing research : JMR
2
Market : review for marketing theory and practice
2
Marketing i menedžment innovacij : m&mi
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Zagreb international review of economics & business
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Administrative Sciences : open access journal
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Applied economics
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ECONIS (ZBW)
10
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
4
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
5
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
6
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
7
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
8
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
9
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
10
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
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