//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing communications"
~isPartOf:"International journal of hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Advertising effects
288
Werbewirkung
288
Consumer behaviour
206
Konsumentenverhalten
206
Advertising
162
Werbung
160
Internet marketing
111
Online-Marketing
111
Brand management
63
Markenführung
63
Markenimage
61
Social Web
48
Social web
48
advertising
40
Brand
27
Markenartikel
27
Emotion
26
Marketing management
22
Marketingmanagement
22
social media
21
Viral marketing
17
Virales Marketing
17
Celebrity endorsement
16
Celebrity-Werbung
16
USA
16
United States
16
Experiment
14
Fernsehwerbung
14
Television advertising
14
advertising effectiveness
14
Cognition
13
Kognition
13
Perception
13
Wahrnehmung
13
Beziehungsmarketing
12
Gastronomie
12
Online retailing
12
Online-Handel
12
Personality psychology
12
more ...
less ...
Online availability
All
Undetermined
53
Type of publication
All
Article
61
Type of publication (narrower categories)
All
Article in journal
61
Aufsatz in Zeitschrift
61
Language
All
English
61
Author
All
Jang, Soocheong
2
Kim, Dong Hoo
2
Kwon, Eun Sook
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahn, Sun Joo
1
Amirshahi, Mirahmad
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Bai, Billy
1
Bajpai, Naval
1
Balboni, Bernardo
1
Black, Matthew
1
Bravo, Olivia Stacie-Ann C.
1
Broyles, Sheri J.
1
Burnasheva, Regina
1
Busser, James A.
1
Chan, Kara
1
Chan, Terri H.
1
Cheng, Yuqiao
1
Cho, Moonhee
1
Chung, Yoo Jin
1
Das, Enny
1
Dodoo, Naa Amponsah
1
Dorsch, Michael J.
1
Duraipandian, Israel
1
Fan, Fei
1
Fantapié Altobelli, Claudia
1
Foreman, Jeffrey
1
Foroudi, Pantea
1
Fullerton, Jami A.
1
Gautam, Omvir
1
Ghaffari, Farhad
1
Gim, Jaehee
1
Giovanis, Apostolos
1
Gistri, Giacomo
1
Goyal, Vinay
1
more ...
less ...
Published in...
All
Journal of marketing communications
International journal of hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
44
The journal of product & brand management
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
24
Psychology & marketing
21
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of advertising research
16
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing letters : a journal of research in marketing
14
European journal of marketing : EJM
13
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing : ZFP ; journal of research and management
10
Marketing intelligence & planning
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
SpringerLink / Bücher
8
The journal of consumer marketing
8
Journal of the Academy of Marketing Science
7
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Tourism management : research, policies, practice
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
more ...
less ...
Source
All
ECONIS (ZBW)
61
Showing
1
-
10
of
61
Sort
Relevance
Date (newest first)
Date (oldest first)
1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
4
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
5
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
6
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
7
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
8
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
9
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
10
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->