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isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Marketing management"
~type_genre:"Sammelwerk"
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Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of consumer behaviour : an international research review
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Special issue: Cross-media effects
Neijens, Peter C.
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2012
Persistent link: https://www.econbiz.de/10009577767
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