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isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Online-Marketing"
~type_genre:"Sammelwerk"
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Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
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Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
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2013
Persistent link: https://www.econbiz.de/10009778499
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