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isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~person:"Sethi, Dhruv"
~subject:"Persönlichkeitspsychologie"
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Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
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