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isPartOf:"Journal of marketing communications"
~person:"Kim, Soojung"
~source:"econis"
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Advertising
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Advertising effects
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Consumer behaviour
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Werbewirkung
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Werbung
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Internet marketing
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Online-Marketing
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Comparative advertising
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Native advertising
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Personality psychology
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claim believability
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congruency
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cross-national
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interpersonal and social influences
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mobile advertising
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mobile application
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page like ads
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perceived assertiveness
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Kim, Soojung
Bellman, Steven
5
Varan, Duane
5
Muehling, Darrel D.
4
Neijens, Peter C.
4
Pelsmacker, Patrick de
4
Um, Nam-Hyun
4
Dodoo, Naa Amponsah
3
Fullerton, Jami A.
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Kendrick, Alice
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Kim, Dong Hoo
3
Phua, Joe
3
Robinson, Jennifer A.
3
Bailey, Ainsworth Anthony
2
Belanche, Daniel
2
Chan, Fong Yee
2
Dalakas, Vassilis
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Dens, Nathalie
2
Drennan, Judy
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Huhmann, Bruce A.
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Jeong, Yongick
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Jung, A-Reum
2
Kareklas, Ioannis
2
Kelly, Louise
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Kent, Robert J.
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Kerr, Gayle
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Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Myers, Jun
2
Pentina, Iryna
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Sar, Sela
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Segijn, Claire M.
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Smit, Edith G.
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Sobh, Rana
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Srivastava, R. K.
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Tafesse, Wondwesen
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Torres, Ivonne M.
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Tsiotsou, Rodoula H.
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Varnali, Kaan
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Vijayalakshmi, Akshaya
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Journal of marketing communications
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ECONIS (ZBW)
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1
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
2
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
3
Why are there cross-national differences in response to comparative advertising? : some mediators
Kim, Soojung
;
Jeong, Se-Hoon
;
Hwang, Yoori
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 569-587
Persistent link: https://www.econbiz.de/10011914751
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