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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Discussion paper / Center for Economic Research, Tilburg University"
~subject:"Brand image"
~subject:"Experiment"
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Journal of marketing management : MM
Discussion paper / Center for Economic Research, Tilburg University
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13
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9
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1
Experimental research on asset pricing
Noussair, Charles
;
Tucker, Steven James
-
2013
Persistent link: https://www.econbiz.de/10009731536
Saved in:
2
Why do firms delete brands? : insights from a qualitative study
Shah, Purvi
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
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3
Selection and mode effects in risk preference elicitation experiments
Gaudecker, Hans-Martin von
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003730529
Saved in:
4
Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
Saved in:
5
Belief elicitation : a horse race among truth serums
Trautmann, Stefan T.
;
Kuilen, Gijs van de
-
2011
Persistent link: https://www.econbiz.de/10009376612
Saved in:
6
Under the marketers' radar : commonly ignored triggers for brand repertoire changes
Bogomolova, Svetlana
;
Grudinina, Olga
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1378-1403
Persistent link: https://www.econbiz.de/10009412793
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