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isPartOf:"Journal of marketing management : MM"
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Search: subject_exact:"Viral marketing"
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Viral marketing
60
Virales Marketing
60
Social Web
29
Social web
29
Internet marketing
19
Online-Marketing
19
Consumer behaviour
17
Konsumentenverhalten
17
Advertising effects
10
Werbewirkung
10
Marketing management
6
Marketingmanagement
6
word-of-mouth
6
Advertising
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Customer satisfaction
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Kundenzufriedenheit
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Motivation
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Communication
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Customer integration
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Facebook
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Filmwirtschaft
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Relationship marketing
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Social capital
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Soziales Netzwerk
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Sozialkapital
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WOM
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social media
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Fay, Brad
4
Buttle, Francis A.
3
Keller, Ed
3
Dahlén, Micael
2
East, Robert
2
Fulgoni, Gian M.
2
Groeger, Lars
2
Larkin, Rick
2
Lipsman, Andrew
2
Michaelidou, Nina
2
Precourt, Geoffrey
2
Thorbjørnsen, Helge
2
Uncles, Mark D.
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Andrews, Lynda
1
Araujo, Theo
1
Archer-Brown, Chris
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Bianchi, Constanza
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Buhalis, Dimitrios
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Buil, Isabel
1
Burton, Jamie
1
Burton, Suzan
1
Calder, Bobby J.
1
Campbell, Colin
1
Canhoto, Ana Isabel Domingos
1
Cappellini, Benedetta
1
Chen, Tsai
1
Clark, Moira
1
Cohen, Justin
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Colliander, Jonas
1
Corstjens, Marcel
1
Craig, C. S.
1
Darpy, Denis
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De Chernatony, Leslie
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Ekinci, Yuksel
1
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Fazal-e-Hasan, Syed
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Floh, Arne
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Golf-Papez, Maja
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Academy of Marketing
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Journal of marketing management : MM
Journal of advertising research
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
60
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1
Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas
;
Dahlén, Micael
;
Thorbjørnsen, Helge
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10014283791
Saved in:
2
How do brands' Facebook posts induce consumers' e-word-of-mouth behavior? : informational versus emotional message strategy : a computational analysis
Kim, Taemin
;
Kim, Hyejin
;
Kim, Yunhwan
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 402-413
Persistent link: https://www.econbiz.de/10012159851
Saved in:
3
How measuring consumer conversations can reveal advertising performance
Fay, Brad
;
Keller, Ed
;
Larkin, Rick
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 433-439
Persistent link: https://www.econbiz.de/10012159855
Saved in:
4
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
5
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
6
What do we know about word of mouth?
Precourt, Geoffrey
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 119-120
Persistent link: https://www.econbiz.de/10011709356
Saved in:
7
The downside of digital word of mouth and the pursuit of media quality : how social sharing is disrupting digital advertising models and metrics
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 127-131
Persistent link: https://www.econbiz.de/10011709363
Saved in:
8
Why online word-of-mouth measures cannot predict brand outcomes offline : volume, sentiment, sharing, and influence metrics yield scant online-offline WOM correlations
Fay, Brad
;
Larkin, Rick
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 132-143
Persistent link: https://www.econbiz.de/10011709366
Saved in:
9
The impact of word of mouth via Twitter on moviegoers' decisions and film revenues revisiting prospect theory : how WOM about movies drives loss-aversion and reference-dependence b...
Yoon, Yeujun
;
Polpanumas, Charin
;
Park, Young Joon
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 144-158
Persistent link: https://www.econbiz.de/10011709371
Saved in:
10
What makes online promotional games go viral? : comparing the impact of player skills versus incentive rewards on game recommendation
Renard, Damien
;
Darpy, Denis
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 173-181
Persistent link: https://www.econbiz.de/10011709380
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