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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of international marketing"
~person:"Taylor, Charles Raymond"
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Taylor, Charles Raymond
Diamantopoulos, Adamantios
6
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Journal of marketing management : MM
Journal of international marketing
Advances in international marketing
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Handbook of research on international advertising
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of advertising research
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ECONIS (ZBW)
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A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States : strategies for global brands
Becker-Olsen, Karen L.
;
Taylor, Charles Raymond
;
Hill, …
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 30-44
Persistent link: https://www.econbiz.de/10009159096
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2
Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Raymond
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
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3
Factors that influence multinational corporations' control of their operations in foreign markets : an empirical investigation
Dong, Beibei
;
Zou, Shaoming
;
Taylor, Charles Raymond
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 98-119
Persistent link: https://www.econbiz.de/10003771408
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