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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Evanschitzky, Heiner"
~person:"Grégoire, Yany"
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Beziehungsmarketing
4
Relationship marketing
4
Customer satisfaction
3
Dienstleistungsqualität
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3
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Evanschitzky, Heiner
Grégoire, Yany
Kumar, V.
8
Palmatier, Robert W.
8
Homburg, Christian
6
Scheer, Lisa K.
5
Grewal, Dhruv
4
Hollebeek, Linda D.
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Lam, Son K.
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Rapp, Adam
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Ruyter, Ko de
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Steinhoff, Lena
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Ang, Lawrence
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Blut, Markus
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Journal of marketing management : MM
Journal of the Academy of Marketing Science
Journal of retailing
4
Journal of business research : JBR
3
Journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service research
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Journal of service research : JSR
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Marketing letters : a journal of research in marketing
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Business horizons
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Die Betriebswirtschaft : DBW
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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Electronic retailing
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Handbuch Kundenbindungsmanagement
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
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Journal of interactive marketing
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
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Kundenmanagement
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MIT sloan management review
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Marketing von Solutions : innovative Ansätze und Best Practices
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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SpringerLink / Bücher
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
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How can firms stop customer revenge? : the effects of direct and indirect revenge on post-complaint responses
Grégoire, Yany
;
Ghadami, Fateme
;
Laporte, Sandra
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1052-1071
Persistent link: https://www.econbiz.de/10011951624
Saved in:
2
Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri
;
Evanschitzky, Heiner
;
Rudd, John
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
Saved in:
3
Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner
;
Ramaseshan, B.
;
Woisetschläger, David
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
Saved in:
4
Customer betrayal and retaliation : when your best customers become your worst enemies
Grégoire, Yany
;
Fisher, Robert J.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10003725646
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