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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Evanschitzky, Heiner"
~person:"Krafft, Manfred"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
2
Konsumentenverhalten
2
Beschwerdemanagement
1
Brand management
1
Complaint management
1
Confidence
1
Consumer attributions
1
Customer influence
1
Customer relationship management
1
Customer satisfaction
1
Customer service
1
Customer value
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Dienstleistungsqualität
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Extraversion
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Firm performance
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Führungsstil
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Kundenbindungsprogramm
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Kundenservice
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Kundenwert
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Kundenzufriedenheit
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Leadership style
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Loyalty program
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Markenführung
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New product development
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Opinion leadership
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Produktentwicklung
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Referral programs
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Relationship revival
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Service quality
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Structural equation model
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Strukturgleichungsmodell
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USA
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United States
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Unternehmenserfolg
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identification
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leadership
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service recovery
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Evanschitzky, Heiner
Krafft, Manfred
Kumar, V.
8
Palmatier, Robert W.
8
Homburg, Christian
6
Scheer, Lisa K.
5
Grewal, Dhruv
4
Hollebeek, Linda D.
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Buttle, Francis A.
3
Conduit, Jodie
3
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Verhoef, Peter C.
3
Alavi, Sascha
2
Ang, Lawrence
2
Baker, Thomas L.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Dessart, Laurence
2
Folse, Judith Anne Garretson
2
Garrett, Jason
2
Giebelhausen, Michael
2
Grégoire, Yany
2
Gwinner, Kevin P.
2
Habel, Johannes
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Harrigan, Paul
2
Hart, Cathy
2
Henderson, Conor M.
2
Hewer, Paul
2
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Journal of marketing management : MM
Journal of the Academy of Marketing Science
Journal of retailing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business economics : JBE
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of service research : JSR
3
Kundenmanagement & Electronic Commerce
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
Die Betriebswirtschaft : DBW
2
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of marketing
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Research
2
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
2
Advances in banking technology and management : impacts of ICT and CRM
1
Betriebswirtschaftliche Studien
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement marketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Electronic retailing
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Faculty & research / Insead : working paper series
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
International journal of contemporary hospitality management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
Kundenmanagement
1
Marketing letters : a journal of research in marketing
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Marketing-Controlling
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
5
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1
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
2
Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén
;
Thomas, Jacquelyn S.
;
Tillmanns, Sebastian
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
Saved in:
3
Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri
;
Evanschitzky, Heiner
;
Rudd, John
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
Saved in:
4
Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner
;
Ramaseshan, B.
;
Woisetschläger, David
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
Saved in:
5
Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
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