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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"The marketing review"
~person:"Jaworski, Bernard J."
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Jaworski, Bernard J.
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Journal of marketing management : MM
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
The marketing review
AMS review : official publication of the Academy of Marketing Science
4
Journal of marketing
2
Brand management ; Vol. 1
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing theory and applications
1
Measuring and managing brands
1
Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
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2
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
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