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isPartOf:"Journal of marketing management : MM"
~isPartOf:"The marketing review"
~subject:"Customer value"
~subject:"Großbritannien"
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Customer value
Großbritannien
Marketing management
170
Marketingmanagement
170
Consumer behaviour
32
Konsumentenverhalten
32
Marketing
26
Brand management
20
Markenführung
20
Beziehungsmarketing
17
Relationship marketing
17
Brand image
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Markenimage
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Marketing theory
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Marketingtheorie
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United Kingdom
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Online-Marketing
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Social web
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8
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8
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8
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marketing strategy
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Bibliometrie
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7
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Piercy, Nigel
3
Cravens, David W.
2
Lane, Nikala
2
Baldauf, Artur
1
Baron, Steve
1
Bates, Ken
1
Bennett, Roger
1
Brooks, Neil
1
Burton, Jamie
1
Butler, Patrick
1
Cameron, Philip
1
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1
Dharni, Sheetal
1
Donaldson, Bill
1
Freestone, Oliver M.
1
Gleaves, Robin
1
Graham, Charles D. A.
1
Hodgkinson, Ian R.
1
Hughes, Matthew
1
Hughes, Paul
1
Kitshoff, Jan
1
Laurie, Sally
1
Lee, Jong-Ho
1
Lindridge, Andrew
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MacGoldrick, Peter J.
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Medway, Dominic
1
Mortimer, Kathleen
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Reynolds, Nina
1
Ryals, Lynette
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Simkin, Lyndon
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Speed, Richard
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Warnaby, Gary
1
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Journal of marketing management : MM
The marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
15
European journal of marketing : EJM
12
Journal of business research : JBR
9
Journal of strategic marketing
9
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Marketing intelligence & planning
5
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
5
Business horizons
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of service management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Report / Marketing Science Institute
4
The journal of business & industrial marketing
4
The service industries journal
4
Gabler Edition Wissenschaft
3
Handbook of research on customer equity in marketing
3
International journal of nonprofit and voluntary sector marketing
3
Journal of advertising research
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Strategic change : SC ; briefings in entrepreneurial finance
3
The journal of brand management : an international journal
3
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
2
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
2
Central European business review : CEBR
2
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
2
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
International journal of business and globalisation : IJBG
2
International journal of business excellence
2
International journal of entrepreneurship and small business
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of business-to-business marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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ECONIS (ZBW)
19
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1
Special issue: Academy of Marketing Early Career Researcher
Reynolds, Nina
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577016
Saved in:
2
Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill
;
Lee, Jong-Ho
;
Wright, George
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1305-1330
Persistent link: https://www.econbiz.de/10009702004
Saved in:
3
Re-examining the deployment of market orientation in the public leisure sector
Hodgkinson, Ian R.
;
Hughes, Paul
;
Hughes, Matthew
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1249-1269
Persistent link: https://www.econbiz.de/10009702007
Saved in:
4
Measuring marketing effectiveness : an agenda for SMEs
Brooks, Neil
;
Simkin, Lyndon
- In:
The marketing review
11
(
2011
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10009233549
Saved in:
5
Demarketing places : rationales and strategies
Medway, Dominic
;
Warnaby, Gary
;
Dharni, Sheetal
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 124-142
Persistent link: https://www.econbiz.de/10008841675
Saved in:
6
The Europeanisation of the British political marketplace
Butler, Patrick
;
Collins, Neil
;
Speed, Richard
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 675-690
Persistent link: https://www.econbiz.de/10009310370
Saved in:
7
"IMC is dead. Long live IMC" : academics' versus practitioners' views
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1464-1478
Persistent link: https://www.econbiz.de/10009412784
Saved in:
8
Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
The marketing review
10
(
2010
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
Saved in:
9
Are we fooling ourselves when we talk about ethnic homogeneity? : the case of religion and ethnic subdivisions amongst Indians living in Britain
Lindridge, Andrew
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 441-472
Persistent link: https://www.econbiz.de/10003995626
Saved in:
10
Management framework guiding strategic thinking in rapidly changing markets
Cravens, David W.
;
Piercy, Nigel
;
Baldauf, Artur
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 331-49
Persistent link: https://www.econbiz.de/10003830988
Saved in:
1
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