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isPartOf:"Journal of marketing management : MM"
~person:"Díaz Martín, Ana María"
~person:"Füller, Johann"
~subject:"Complaint management"
~subject:"Kundenintegration"
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Kundenintegration
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Journal of marketing management : MM
Management decision : MD
1
The journal of product & brand management
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Analysis of the role of complaint management in the context of relationship marketing
Suárez Álvarez, Leticia
;
Vázquez Casielles, Rodolfo
; …
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10008841666
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2
Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth A.
;
Füller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
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