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isPartOf:"Journal of marketing management : MM"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Betriebliche Wertschöpfung
22
Value creation
22
Customer integration
9
Kundenintegration
9
Service-Dominant Logic
9
Service-dominant logic
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Beziehungsmarketing
5
Relationship marketing
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Gesundheitswesen
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Health care system
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Marketing management
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Marketingmanagement
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Consumer behaviour
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Customer value
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Dienstleistungsqualität
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Institutional economics
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Institutionenökonomik
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Konsumentenverhalten
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Kundenwert
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Resource-based view
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Ressourcenorientierter Ansatz
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Service quality
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Social marketing
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value co-creation
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value creation
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Luxury goods
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Luxusgüter
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Marketing theory
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Social Marketing
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co-creation
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1970-1979
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Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
44
The journal of business & industrial marketing
18
Journal of business research : JBR
7
Journal of business-to-business marketing
5
Marketing theory
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Journal of the Academy of Marketing Science
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Springer eBook Collection
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SpringerLink / Bücher
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AIM Research working paper series
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Asia Pacific business review
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business strategy and the environment
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Business-to-business marketing management : strategies, cases and solutions
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Covid-19, technology and marketing : moving forward and the new normal
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Economic research
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Electronic markets : the international journal on networked business
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European journal of management and business economics : EJM&BE
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
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International business and economics research journal
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International journal of business and globalisation : IJBG
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International journal of quality and service sciences
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International journal of technology management : IJTM
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International journal of technology marketing : IJTMkt
1
Journal of digital banking
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Journal of financial services marketing : JFSM
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Journal of forest economics : JFE
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Journal of global information management : an official publication of the Information Resources Management Association
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Special issue: Value marketing in the health care industry
2011
Persistent link: https://www.econbiz.de/10008989922
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