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isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
International journal of hospitality management
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Academy of Management journal : AMJ
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Business ethics : a European review
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Cambridge working papers in economics
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European journal of marketing : EJM
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Journal of travel and tourism marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Pakistan journal of commerce and social sciences
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Schriften der Ernst-von-Caemmerer-Stiftung
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Sustainable technology and entrepreneurship
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Young consumers : insight and ideas for responsible marketers
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The baby boomer market maven in the United Kingdom : an experienced diffuser of marketplace information
Sudbury-Riley, Lynn
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 716-749
Persistent link: https://www.econbiz.de/10011577368
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Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
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