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isPartOf:"Journal of marketing management : MM"
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Viral marketing
26
Virales Marketing
26
Social Web
17
Social web
17
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
6
Online-Marketing
6
word-of-mouth
6
Customer satisfaction
4
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
3
Brand management
3
Facebook
3
Markenführung
3
Motivation
3
Relationship marketing
3
WOM
3
social media
3
Brand image
2
Customer integration
2
Elderly people
2
Emotion
2
Großbritannien
2
Kundenintegration
2
Markenimage
2
Social network
2
Soziales Netzwerk
2
United Kingdom
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
engagement
2
Ältere Menschen
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Alcohol consumption
1
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Ekinci, Yuksel
1
Floh, Arne
1
Harrigan, Paul
1
Koller, Monika
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Liang, Silvia Wan-ju
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Occhiocupo, Nicoletta
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White, Christopher J.
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Whyatt, Georgina
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Zauner, Alexander
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Academy of Marketing
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Journal of marketing management : MM
Journal of retailing and consumer services
39
International journal of hospitality management
24
Journal of business research : JBR
20
Journal of hospitality marketing & management
17
Tourism management : research, policies, practice
16
Journal of travel and tourism marketing
14
International journal of contemporary hospitality management
13
Cogent business & management
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Psychology & marketing
10
The journal of services marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Asia Pacific journal of marketing and logistics
6
Journal of service management
6
Service business
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of strategic marketing
5
Services marketing quarterly
5
International journal of leisure and tourism marketing : IJLTM
4
International journal of retail and distribution management
4
International journal of services and operations management
4
Journal of electronic commerce research : JECR
4
Journal of global marketing
4
Journal of marketing communications
4
Journal of service research : JSR
4
Managing service quality : MSQ ; an international journal
4
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
3
Health marketing quarterly
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of financial services marketing
3
Journal of financial services marketing : JFSM
3
Journal of hospitality and tourism insights
3
Journal of marketing for higher education
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ECONIS (ZBW)
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Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
2
Taking a deeper look at online reviews : the asymmetric effect of valence intensity on shopping behaviour
Floh, Arne
;
Koller, Monika
;
Zauner, Alexander
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 646-670
Persistent link: https://www.econbiz.de/10009776458
Saved in:
3
Antecedents of travellers' electronic word-of-mouth communication
Liang, Silvia Wan-ju
;
Ekinci, Yuksel
;
Occhiocupo, Nicoletta
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 584-606
Persistent link: https://www.econbiz.de/10009776469
Saved in:
4
The impact of emotions on service quality, satisfaction, and positive word-of-mouth intentions over time
White, Christopher J.
- In:
Journal of marketing management : MM
26
(
2010
)
5/6
,
pp. 381-394
Persistent link: https://www.econbiz.de/10003995599
Saved in:
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