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isPartOf:"Journal of marketing management : MM"
~subject:"Resource-based view"
~subject:"Rules of origin"
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Resource-based view
Rules of origin
Handelsmarke
7
Store brand
7
Consumer behaviour
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Brand
3
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Markenartikel
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2004-2006
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Australia
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Australien
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Ballentine, Paul W.
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Journal of marketing management : MM
Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Handel und Internationales Marketing
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ECONIS (ZBW)
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Competitive advantage, private-label brands, and category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10009488949
Saved in:
2
Country-of-origin and private-label merchandise
Parsons, Andrew G.
;
Ballentine, Paul W.
;
Wilkinson, Helene
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
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