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isPartOf:"Journal of marketing management : MM"
~subject:"Social Web"
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Viral marketing
26
Virales Marketing
26
Social web
17
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
6
Online-Marketing
6
word-of-mouth
6
Customer satisfaction
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Kundenzufriedenheit
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Marketingmanagement
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Beziehungsmarketing
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social media
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Journal of marketing management : MM
Journal of business research : JBR
83
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
Journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Psychology & marketing
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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1
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
2
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
3
"Retweet for a chance to…" : an analysis of what triggers consumers to engage in seeded eWOM on Twitter
Soboleva, Alena
;
Burton, Suzan
;
Mallik, Girijasankar
; …
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1120-1148
Persistent link: https://www.econbiz.de/10011850317
Saved in:
4
Don't feed the trolling : rethinking how online trolling is being defined and combated
Golf-Papez, Maja
;
Veer, Ekant
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1336-1354
Persistent link: https://www.econbiz.de/10011850400
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
6
A space of one's own : spatial and identity liminality in an online community of mothers
Cappellini, Benedetta
;
Yen, Dorothy Ai-wan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1260-1283
Persistent link: https://www.econbiz.de/10011585306
Saved in:
7
Community crosstalk : an exploratory analysis of destination and festival eWOM on Twitter
Williams, Nigel L.
;
Inversini, Alessandro
;
Buhalis, …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1113-1140
Persistent link: https://www.econbiz.de/10011405215
Saved in:
8
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
9
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
10
A study of trust over time within a social network mediated environment
Palmer, Adrian
;
Huo, Qunying
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1816-1833
Persistent link: https://www.econbiz.de/10010235010
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