//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"Der Markt : international journal of marketing"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Produktmanagement
13
Product management
11
Theorie
6
Theory
6
Consumer behaviour
4
Konsumentenverhalten
4
Deutschland
3
Germany
3
Marketing management
3
Marketingmanagement
3
Brand management
2
Markenführung
2
Markenimage
2
Markenpolitik
2
Marketing
2
Nutzung
2
Perception
2
Product design
2
Produktgestaltung
2
Ritual
2
Sales promotion
2
Verkaufsförderung
2
Wahrnehmung
2
Advertising planning
1
Avantgarde
1
Bayes-Statistik
1
Bayesian inference
1
Brand extension
1
Category Management
1
Category management
1
Consumer goods industry
1
Consumer goods marketing
1
Cultural identity
1
E-commerce
1
Electronic Commerce
1
Elite
1
France
1
Frankreich
1
Gebrauchsgut
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Language
All
German
2
Author
All
Gierl, Heribert
1
Großmann, Tina
1
Wilken, Matthias
1
Published in...
All
Journal of marketing research : JMR
Beiträge zum Produkt-Marketing
Der Markt : international journal of marketing
EBSCOhost eBook Collection
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Academia : revista Latinoamericana de administración
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Handelsforschung
1
International journal of management innovation systems : IJMIS
1
International journal of services technology and management
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MTP-Alumni-Edition
1
Management
1
Marketing science
1
Queen's Economics Department working paper
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of product & brand management
1
The marketing review
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werben & Verkaufen
1
What's new, economy? : die Transformation der Weltwirtschaft
1
Wie entstehen starke Marken? : [Markendialog Februar 2005]
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
Zeszyty naukowe
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Werbung mit irrelevanten Produktattributen
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
4
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003835953
Saved in:
2
Potenziale und Grenzen des Brand Stretching
Wilken, Matthias
-
2006
Persistent link: https://www.econbiz.de/10003288099
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->