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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Beiträge zum Produkt-Marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Joshi, Yogesh V."
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Journal of marketing research : JMR
Beiträge zum Produkt-Marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
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