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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Direct store delivery : concepts, applications and instruments"
~subject:"Arzneimittel"
~subject:"Business-to-business marketing"
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Arzneimittel
Business-to-business marketing
Direct marketing
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6
Computer-assisted marketing
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IT-gestütztes Marketing
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1999-2006
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Kim, Kihyun Hannah
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Kolsarici, Ceren
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Kumar, V.
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Vakratsas, Demetrios
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Journal of marketing research : JMR
Direct store delivery : concepts, applications and instruments
Health marketing quarterly
31
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
International journal of advertising : the quarterly review of marketing communications
3
NBER Working Paper
3
NBER working paper series
3
The journal of law & economics
3
Europäische Hochschulschriften / 5
2
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
International journal of pharmaceutical and healthcare marketing
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of public policy & marketing
2
Kundenmanagement & Electronic Commerce
2
Marketing letters : a journal of research in marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Cogent business & management
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Economic affairs : journal of the Institute of Economic Affairs
1
Emory Law and Economics Research Paper
1
Entscheidungsunterstützung für ökonomische Probleme
1
Frontiers in health policy research
1
Health affairs : at the intersection of health, health care, and policy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information economics and policy : IEP
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Category- versus brand-level advertising messages in a highly regulated environment
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1078-1089
Persistent link: https://www.econbiz.de/10008796545
Saved in:
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