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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~subject:"Markentransfer"
~subject:"Schätzung"
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Journal of marketing research : JMR
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ECONIS (ZBW)
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A walk on the wild side : "predatory" journals and information asymmetries in scientific evaluations
Bagues, Manuel F.
;
Sylos Labini, Mauro
;
Zinovyeva, Natalia
-
2017
Persistent link: https://www.econbiz.de/10011740511
Saved in:
2
School performance, score inflation and economic geography
Battistin, Erich
;
Neri, Lorenzo
-
2017
Persistent link: https://www.econbiz.de/10011818409
Saved in:
3
Bibliometric evaluation vs. informed peer review : evidence from Italy
Bertocchi, Graziella
;
Gambardella, Alfonso
;
Jappelli, Tullio
-
2013
Persistent link: https://www.econbiz.de/10010228019
Saved in:
4
The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
Saved in:
5
The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
Saved in:
6
The effects of brand name structure on brand extension evaluations and parent brand dilution
Sood, Sanjay
;
Keller, Kevin Lane
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10009563641
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